'KRITHAA', as a brand, showcases a journey of chancing upon a range of well-defined mechanisms to undefined discarded pieces from across urban environments. The design approach is elemental and celebratory in combination of different metal textures.
Kritha M, the designer, developed a passion for jewelry while studying at the School of Architecture, CEPT University. As an student, while sketching for a space-mapping exercise, she found a sewing machine bobbin and a rusted metal hinge lodged within a heap of metal waste. This piqued her interest in adopting these beautiful discarded pieces and using them to make different accessories for herself. Starting with Mild steel scrap as a base material, she is now experimenting with brass and copper, hand-in-hand learning from an artisan.